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Social Media Marketing Training Courses by TBS

Modules 2/3 - Social Media Marketing & ORM

Social media marketing has become vital in the every-day life not only for individuals but also for businesses. With various social media platforms available today, it is important to market your business on the right platforms, in a way that would contribute to the branding and revenue of the company. Digital marketing is incomplete without social media marketing and an advanced course prepares one to play on these platforms to win the race.
Outcome of the course:
The Social Media Marketing or SMM course will enable you to integrate social media strategies with other digital marketing activities or to develop standalone social media strategies for your business. You will gain insight into different social media marketing platforms and garner the skills required to identify and explore the right platforms. With hands-on experience in marketing on various social media platforms, you will be equipped to create and implement strategies on Facebook, Twitter, LinkedIn, Google+, Youtube, Pinterest and other major social networking platforms.
Social Media 2015:
SMM & ORM Syllabus:
INTRODUCTION TO SOCIAL MEDIA
- What is social media
- How it works – example of social media sites
- Latest stats and trends about social media
- Why businesses need it / benefits of social media
- Overview of most popular social media platforms
USING FACEBOOK – FACEBOOK MARKETING
- Orientation to Facebook brand pages
- Building a Facebook strategy
- Facebook insights
- EdgeRank algorithm
- FB apps
- Facebook advertising
> Types of Facebook ads
> Optimizing ad copy & targeting
- Relevant case studies
USING TWITTER
- Introduction to Twitter
- When & how to use
- Hashtags, trending topics, live tweeting, influencers
- Tools & measurement
- Twitter for PR, brand building, customer engagement
- Creating Twitter marketing strategy
- Case studies & best practices
LINKEDIN FOR B2B LEAD GENERATION & PERSONAL BRANDING
- Why Linkedin
- Company pages
- Groups / Q&A
- Using Quora for thought leadership
- Case studies & best practices
YOUTUBE & OTHER SOCIAL MEDIA CHANNELS
- Youtube statistics
- Content approach
- Youtube insights
- Youtube advertising
- Case studies & best practices
- Opportunity of other social media channels (e.g. Instagram , Pinterest, Google+, Vines)
ORM & SOCIAL MEDIA STRATEGY
- Online Reputation Management (ORM)
- ORM tools
- Planning & creating multi-channel social media strategy
- Examine common pitfalls & mistakes
- Measuring ROI of social media
Enquiry Form:
Other Modules:
SEARCH ENGINE OPTIMIZATION

SEARCH ENGINE OPTIMIZATION

SEO
SEARCH ENGINE MARKETING

SEARCH ENGINE MARKETING

SEM/PPC
GOOGLE ADWORDS

GOOGLE ADWORDS

Google Adwords
GOOGLE ANALYTICS

GOOGLE ANALYTICS

Google Analytics
DISPLAY MARKETING

DISPLAY MARKETING

Display Marketing
EMAIL MARKETING

EMAIL MARKETING

Email Marketing
CONTENT WRITING

CONTENT WRITING

Content Writing
MOBILE MARKETING

MOBILE MARKETING

Mobile Marketing
AFFILIATE MARKETING

AFFILIATE MARKETING

Affiliate Marketing
MEDIA PLANNING

MEDIA PLANNING

Media Buying & Planning
SEARCH ENGINE OPTIMIZATION

SEARCH ENGINE OPTIMIZATION

SEO
SEARCH ENGINE MARKETING

SEARCH ENGINE MARKETING

SEM/PPC
GOOGLE ADWORDS

GOOGLE ADWORDS

Google Adwords
GOOGLE ANALYTICS

GOOGLE ANALYTICS

Google Analytics
DISPLAY MARKETING

DISPLAY MARKETING

Display Marketing
EMAIL MARKETING

EMAIL MARKETING

Email Marketing