SEO Training Courses by TBS
Module 1 - Search Engine Optimization
Search Engine Optimization (SEO) is a digital marketing technique used to enhance the ranking of a website on search engine results. The course in SEO is aimed at providing you the knowledge and skills required to improve the rankings of a website on Google. There is an increased awareness about the need of SEO among website owners, and hence the demand for SEO specialists has been on the rise.
The SEO course will equip you to take up an SEO role with confidence. With clear understanding of the functioning of search engines and the latest trends, you will be able to develop a competent strategy and get high rankings for your website or your client’s website on Google search results.
How Search Works:
INTRODUCTION TO SEO
- SEO fundamentals - Key terminology & technology - Search engine algorithms - Major search engines & directories
ON PAGE OPTIMIZATION
- SWOT analysis of website - Keyword research & analysis - Competition analysis - Meta tags (title, keywords, description) optimization - Robots.txt optimization - Canonical tag implementation - H-tagging - Hyper link optimization - Image optimization - SEO friendly website content - 301 redirect - URL rewriting - Site map creation & submission - Landing page optimization - Google analytics setup - Google webmaster tools
OFF PAGE OPTIMIZATION
- Directory submission - Article submission - Forum posting - Blog commenting - Classifieds submission - Social bookmarking - Online PR - Link building
TOOLS & REPORTING
- SEO tools - SEO reporting - Algorithm updates (Panda, Penguin, and Hummingbird updates) - Best practices