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SEO Training Courses by TBS

Module 1 - Search Engine Optimization

Search Engine Optimization (SEO) is a digital marketing technique used to enhance the ranking of a website on search engine results. The course in SEO is aimed at providing you the knowledge and skills required to improve the rankings of a website on Google. There is an increased awareness about the need of SEO among website owners, and hence the demand for SEO specialists has been on the rise.
Outcome of the course:
The SEO course will equip you to take up an SEO role with confidence. With clear understanding of the functioning of search engines and the latest trends, you will be able to develop a competent strategy and get high rankings for your website or your client’s website on Google search results.
How Search Works:
SEO Syllabus:
INTRODUCTION TO SEO
- SEO fundamentals
- Key terminology & technology
- Search engine algorithms
- Major search engines & directories
ON PAGE OPTIMIZATION
- SWOT analysis of website
- Keyword research & analysis
- Competition analysis
- Meta tags (title, keywords, description) optimization
- Robots.txt optimization
- Canonical tag implementation
- H-tagging
- Hyper link optimization
- Image optimization
- SEO friendly website content
- 301 redirect
- URL rewriting
- Site map creation & submission
- Landing page optimization
- Google analytics setup
- Google webmaster tools
OFF PAGE OPTIMIZATION
- Directory submission
- Article submission
- Forum posting
- Blog commenting
- Classifieds submission
- Social bookmarking
- Online PR
- Link building
TOOLS & REPORTING
- SEO tools
- SEO reporting
- Algorithm updates (Panda, Penguin, and Hummingbird updates)
- Best practices
Enquiry Form:
Other Modules:
SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING

SMO
REPUTATION MANAGEMENT

REPUTATION MANAGEMENT

ORM
SEARCH ENGINE MARKETING

SEARCH ENGINE MARKETING

SEM/PPC
GOOGLE ADWORDS

GOOGLE ADWORDS

Google Adwords
GOOGLE ANALYTICS

GOOGLE ANALYTICS

Google Analytics
DISPLAY MARKETING

DISPLAY MARKETING

Display Marketing
EMAIL MARKETING

EMAIL MARKETING

Email Marketing
CONTENT WRITING

CONTENT WRITING

Content Writing
MOBILE MARKETING

MOBILE MARKETING

Mobile Marketing
AFFILIATE MARKETING

AFFILIATE MARKETING

Affiliate Marketing
MEDIA PLANNING

MEDIA PLANNING

Media Buying & Planning
SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING

SMO
REPUTATION MANAGEMENT

REPUTATION MANAGEMENT

ORM
SEARCH ENGINE MARKETING

SEARCH ENGINE MARKETING

SEM/PPC
GOOGLE ADWORDS

GOOGLE ADWORDS

Google Adwords
GOOGLE ANALYTICS

GOOGLE ANALYTICS

Google Analytics
DISPLAY MARKETING

DISPLAY MARKETING

Display Marketing
EMAIL MARKETING

EMAIL MARKETING

Email Marketing