Module 4/5/6 - SEM / Google Adwords / Display Marketing
Pay Per Click campaigns on prominent search engines gives immediate results and reflects on the ROI sooner than the other digital marketing techniques. PPC helps in enhancing the visibility of your website on search engines. In this course you will learn how to successfully administer Google Ad words campaigns in order to get maximum results. This course will help you to get underperforming campaigns up to speed or to garner maximum out of your existing campaign budget.
Outcome of the course:
This course will help you in learning the nitty gritties of setting a budget; will develop your skills in writing ad copy and to administer lucrative AdWord campaigns. You will also be able to analyze the PPC campaigns.
How Adwords Works:
INTRODUCTION TO SEM & PPC
- Understanding Search Engines
- How SEO & SEM differ
- An Introduction to Pay Per Click Marketing
- Overview of Google Adwords, Yahoo Search Marketing and Microsoft AdCenter (bing)
- Terminology explanation