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SEM/Adwords/PPC Training Courses by TBS

Module 4/5/6 - SEM / Google Adwords / Display Marketing

Pay Per Click campaigns on prominent search engines gives immediate results and reflects on the ROI sooner than the other digital marketing techniques. PPC helps in enhancing the visibility of your website on search engines. In this course you will learn how to successfully administer Google Ad words campaigns in order to get maximum results. This course will help you to get underperforming campaigns up to speed or to garner maximum out of your existing campaign budget.
Outcome of the course:
This course will help you in learning the nitty gritties of setting a budget; will develop your skills in writing ad copy and to administer lucrative AdWord campaigns. You will also be able to analyze the PPC campaigns.
How Adwords Works:
SEO Syllabus:
INTRODUCTION TO SEM & PPC
- Understanding Search Engines
- How SEO & SEM differ
- An Introduction to Pay Per Click Marketing
- Overview of Google Adwords, Yahoo Search Marketing and Microsoft AdCenter (bing)
- Terminology explanation
ANALYSIS & TARGETING
- Website analysis
- Competitor analysis
- Setting objectives, goals & expectations
- Targeting
USING GOOGLE ADWORDS
- Fundamentals of AdWords
- AdWords account setup
- Researching keywords with the Keyword Planner tool
CAMPAIGN MANAGEMENT
- Setting up a campaign
- Creating ad groups
- Writing great ad headlines and copy
- Geo targeting & local search campaigns
- Bid management
- Budget management
- Optimizing Quality Score
EFFECTIVE LANDING PAGES
- How to Create Killer Landing Pages
- Call-to-action
TESTING
- A/B Ad copy Testing
- Testing Landing Pages
PERFORMANCE TRACKING & REPORTING
- Installing conversion tracking code
- Goals & Funnels tracking
- Integrate adwords account with Google Analytics
- Understanding reports and Performance monitoring
- Optimising performance, profitability and growth
- Measuring ROI
SEM MANAGEMENT & TOOLS
- AdWords tools / Adwords Editor
- Google Display Network (GDN)
- Creating video ad campaign - Remarketing
- Managing multiple accounts
- Best Practices
Enquiry Form:
Other Modules:
SEARCH ENGINE OPTIMIZATION

SEARCH ENGINE OPTIMIZATION

SEO
SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING

SMO
REPUTATION MANAGEMENT

REPUTATION MANAGEMENT

ORM
GOOGLE ANALYTICS

GOOGLE ANALYTICS

Google Analytics
EMAIL MARKETING

EMAIL MARKETING

Email Marketing
CONTENT WRITING

CONTENT WRITING

Content Writing
MOBILE MARKETING

MOBILE MARKETING

Mobile Marketing
AFFILIATE MARKETING

AFFILIATE MARKETING

Affiliate Marketing
MEDIA PLANNING

MEDIA PLANNING

Media Buying & Planning
SEARCH ENGINE OPTIMIZATION

SEARCH ENGINE OPTIMIZATION

SEO
SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING

SMO
REPUTATION MANAGEMENT

REPUTATION MANAGEMENT

ORM
GOOGLE ANALYTICS

GOOGLE ANALYTICS

Google Analytics
EMAIL MARKETING

EMAIL MARKETING

Email Marketing