Mobile Marketing Training Courses by TBS
Module 10 - Mobile Marketing
Mobile marketing has become a part and parcel of Digital marketing. This makes it a fast growing discipline within digital marketing. This course will help you master the skills required to be a successful mobile marketer. Industry experts will share the tricks of the trade that are important for one to become a steadfast mobile marketing specialist.
The course will give you a clear understanding about the significance of adding mobile marketing to your digital marketing strategies. It will help you in the planning, administration and measurement of mobile marketing campaigns. At the end of the course, you will be equipped to drives leads and sales through mCommerce channels.
Mobile Marketing Syllabus:
INTRODUCTION TO MOBILE MARKETING
- The current & future mobile landscape - Key mobile stats and trends - Discover how marketers are harnessing mobile - Understanding Mobile Devices
PLANNING INTEGRATED MOBILE CAMPAIGNS
- Mobile Marketing and Social Media - Mobile Search marketing - In-App Advertising - SMS/MMS marketing - proximity (location) marketing - The Mobile website & mCommerce - Combining Mobile with Other Channels
TRACKING AND ANALYTICS
- Using analytics tools to monitor mobile (and mCommerce) performance - How to maximize engagement and ROI - Next steps to take action