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Mobile Marketing Training Courses by TBS

Module 10 - Mobile Marketing

Mobile marketing has become a part and parcel of Digital marketing. This makes it a fast growing discipline within digital marketing. This course will help you master the skills required to be a successful mobile marketer. Industry experts will share the tricks of the trade that are important for one to become a steadfast mobile marketing specialist.
Outcome of the course:
The course will give you a clear understanding about the significance of adding mobile marketing to your digital marketing strategies. It will help you in the planning, administration and measurement of mobile marketing campaigns. At the end of the course, you will be equipped to drives leads and sales through mCommerce channels.
Mobile Marketing:
Mobile Marketing Courses Offered by TBS
Mobile Marketing Syllabus:
INTRODUCTION TO MOBILE MARKETING
- The current & future mobile landscape
- Key mobile stats and trends
- Discover how marketers are harnessing mobile
- Understanding Mobile Devices
PLANNING INTEGRATED MOBILE CAMPAIGNS
- Mobile Marketing and Social Media
- Mobile Search marketing
- In-App Advertising
- SMS/MMS marketing
- proximity (location) marketing
- The Mobile website & mCommerce
- Combining Mobile with Other Channels
TRACKING AND ANALYTICS
- Using analytics tools to monitor mobile (and mCommerce) performance
- How to maximize engagement and ROI
- Next steps to take action
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CONTENT WRITING

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AFFILIATE MARKETING

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Affiliate Marketing
MEDIA PLANNING

MEDIA PLANNING

Media Buying & Planning
SEARCH ENGINE OPTIMIZATION

SEARCH ENGINE OPTIMIZATION

SEO
SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING

SMO
REPUTATION MANAGEMENT

REPUTATION MANAGEMENT

ORM
SEARCH ENGINE MARKETING

SEARCH ENGINE MARKETING

SEM/PPC
GOOGLE ADWORDS

GOOGLE ADWORDS

Google Adwords
GOOGLE ANALYTICS

GOOGLE ANALYTICS

Google Analytics
DISPLAY MARKETING

DISPLAY MARKETING

Display Marketing
EMAIL MARKETING

EMAIL MARKETING

Email Marketing