Media Planning & Buying courses by TBS
Module 12 - Media Buying & Planning
The course will delve into the digital media landscape; it is designed for fresher’s as well as professionals who have had some experience in digital or traditional media buying and planning. It covers all aspects from how to create a communication brief to planning and implementation.
The course will give you the confidence to take up more responsible roles in digital marketing. It will help you create competent strategies that are bound to bring results. The digital marketing expenses can be distributed wisely with a thorough understanding of the digital landscape. You will also be able to analyze the media outcomes more effectively.
Media Buying Cycle:
Media Buying & Planning Syllabus:
ONLINE MEDIA BUYING
- Tips for Buying Online Media - The Pre-Buy - Demographic Research - Competitive Intelligence - Where to Put Your Media Buy - Network/Agency Buy Methodology - Media Buying via Demand Side Platforms (DSP) - Direct Buy Methodology - Negotiating the Media Buy
ONLINE MEDIA PLANNING
Online inventory - Text - In-Text - Display - Basic display ad sizes - In-Page - Roadblock - Floating - Expanding - Pop-up/ Pop-under - Video - Pre/ Mid/ Post Roll - In-Site - In-Stream - In-Game - Overlay - Text in the Media Player
- ONLINE MEDIA MONETIZATION - ONLINE MEDIA TARGETING - ONLINE ANALYTICS - DIRECT VS. AD NETWORK - AD FORMATS