Module 12 - Media Buying & Planning
The course will delve into the digital media landscape; it is designed for fresher’s as well as professionals who have had some experience in digital or traditional media buying and planning. It covers all aspects from how to create a communication brief to planning and implementation.
The course will give you the confidence to take up more responsible roles in digital marketing. It will help you create competent strategies that are bound to bring results. The digital marketing expenses can be distributed wisely with a thorough understanding of the digital landscape. You will also be able to analyze the media outcomes more effectively.