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Media Planning & Buying courses by TBS

Module 12 - Media Buying & Planning

The course will delve into the digital media landscape; it is designed for fresher’s as well as professionals who have had some experience in digital or traditional media buying and planning. It covers all aspects from how to create a communication brief to planning and implementation.
Outcome of the course:
The course will give you the confidence to take up more responsible roles in digital marketing. It will help you create competent strategies that are bound to bring results. The digital marketing expenses can be distributed wisely with a thorough understanding of the digital landscape. You will also be able to analyze the media outcomes more effectively.
Media Buying Cycle:
Media Buying and Planning Course Offered by TBS
Media Buying & Planning Syllabus:
ONLINE MEDIA BUYING
- Tips for Buying Online Media
- The Pre-Buy
- Demographic Research
- Competitive Intelligence
- Where to Put Your Media Buy
- Network/Agency Buy Methodology
- Media Buying via Demand Side Platforms (DSP)
- Direct Buy Methodology
- Negotiating the Media Buy
ONLINE MEDIA PLANNING
Online inventory
- Text
- In-Text
- Display
- Basic display ad sizes
- In-Page
- Roadblock
- Floating
- Expanding
- Pop-up/ Pop-under
- Video
- Pre/ Mid/ Post Roll
- In-Site
- In-Stream
- In-Game
- Overlay
- Text in the Media Player
ONLINE MEDIA
- ONLINE MEDIA MONETIZATION
- ONLINE MEDIA TARGETING
- ONLINE ANALYTICS
- DIRECT VS. AD NETWORK
- AD FORMATS
Enquiry Form:
Other Modules:
SEARCH ENGINE OPTIMIZATION

SEARCH ENGINE OPTIMIZATION

SEO
SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING

SMO
REPUTATION MANAGEMENT

REPUTATION MANAGEMENT

ORM
SEARCH ENGINE MARKETING

SEARCH ENGINE MARKETING

SEM/PPC
GOOGLE ADWORDS

GOOGLE ADWORDS

Google Adwords
GOOGLE ANALYTICS

GOOGLE ANALYTICS

Google Analytics
DISPLAY MARKETING

DISPLAY MARKETING

Display Marketing
EMAIL MARKETING

EMAIL MARKETING

Email Marketing
CONTENT WRITING

CONTENT WRITING

Content Writing
MOBILE MARKETING

MOBILE MARKETING

Mobile Marketing
AFFILIATE MARKETING

AFFILIATE MARKETING

Affiliate Marketing
SEARCH ENGINE OPTIMIZATION

SEARCH ENGINE OPTIMIZATION

SEO
SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING

SMO
REPUTATION MANAGEMENT

REPUTATION MANAGEMENT

ORM
SEARCH ENGINE MARKETING

SEARCH ENGINE MARKETING

SEM/PPC
GOOGLE ADWORDS

GOOGLE ADWORDS

Google Adwords
GOOGLE ANALYTICS

GOOGLE ANALYTICS

Google Analytics
DISPLAY MARKETING

DISPLAY MARKETING

Display Marketing
EMAIL MARKETING

EMAIL MARKETING

Email Marketing