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Google Analytics Training Courses by TBS

Module 7 - Google Analytics

Google Analytics is a web analysis tool that helps in measuring the performance of a website using various metrics. There has been a drastic increase in demand for web analysts over the past few years, due to the boom in the E-commerce industry. Google Analytics is a popular tool used by MNCs and SMEs alike to analyze their websites.
Outcome of the course:
By the end of the course, you will have developed a keen analytical skill that will help you understand the numbers that matter to the future of your website. Knowledge in Google Analytics will help you make significant decisions regarding the marketing strategies of your/your client’s website. Keen analysis will help in taking measures to increase the effectiveness of your marketing activities.
Google Analytics In Real Life:
Google Analytics Syllabus:
INTRODUCTION TO WEB ANALYTICS
- What is web analytics?
- Importance of analysis
INTRODUCTION TO GOOGLE ANALYTICS
- How Google Analytics works
- Basic Metrics
- Setting up an account & profile
- Adding Users
- Overview of the Dashboard
TRAFFIC SOURCES
- Direct / referral / search traffic
- Keyword Analysis
- Motion Charts
- Analysis of SEM reports
- Analysis of sources, campaigns & mediums
VISITORS REPORTS
- Types of Visitors
- Geographic and language reports
- System, network reports
GOALS & CONVERSIONS
- Overview of goals and funnels
- Setting-up goals
- Over view of site search
- Event tracking
- Linking with adwords
- adwords metrics
FILTERS & ADVANCED SEGMENTS
- Key performance indicator
- Ad versions
- Site content optimization
- Ecommerce tracking
REPORTS INTERFACE
- Introduction to reports
- Discuss interface features
- Customizing Dashboards
- Exporting & saving reports
- Custom reporting
- Emailing reports
Enquiry Form:
Other Modules:
SEARCH ENGINE OPTIMIZATION

SEARCH ENGINE OPTIMIZATION

SEO
SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING

SMO
REPUTATION MANAGEMENT

REPUTATION MANAGEMENT

ORM
SEARCH ENGINE MARKETING

SEARCH ENGINE MARKETING

SEM/PPC
GOOGLE ADWORDS

GOOGLE ADWORDS

Google Adwords
EMAIL MARKETING

EMAIL MARKETING

Email Marketing
DISPLAY MARKETING

DISPLAY MARKETING

Display Marketing
CONTENT WRITING

CONTENT WRITING

Content Writing
MOBILE MARKETING

MOBILE MARKETING

Mobile Marketing
AFFILIATE MARKETING

AFFILIATE MARKETING

Affiliate Marketing
MEDIA PLANNING

MEDIA PLANNING

Media Buying & Planning
SEARCH ENGINE OPTIMIZATION

SEARCH ENGINE OPTIMIZATION

SEO
SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING

SMO
REPUTATION MANAGEMENT

REPUTATION MANAGEMENT

ORM
SEARCH ENGINE MARKETING

SEARCH ENGINE MARKETING

SEM/PPC
GOOGLE ADWORDS

GOOGLE ADWORDS

Google Adwords
EMAIL MARKETING

EMAIL MARKETING

Email Marketing
DISPLAY MARKETING

DISPLAY MARKETING

Display Marketing