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Email Marketing Training Courses by TBS

Module 8 - Email Marketing

Email marketing has been the favorite of marketers due to the high conversion rate it provides. It can bring magical traffic to the website and is hence regarded imperative for marketers to be knowledgeable about the technique. You will learn how to run permission-based email marketing campaigns effectively for an increased traffic on your website.
Outcome of the course:
At the end of the course, you will be confident to run an email marketing campaign for your company. You will understand how to develop content and increase the reach of your emails. You will be familiar with the best tools used for email marketing.
Email Marketing Strategy:
Email Marketing Course Offered by TBS
Email Marketing Syllabus:
• Evolution & scope of email marketing
• Defining a solid email marketing strategy
• Setting realistic objectives
• Content strategy for email
- best practices for designing and writing your emails
- Powerful Subject Lines
• Spam & Inbox delivery
• Email Marketing tools
• Strategies to improve deliverability
- Best Time and day to release your Email Marketing campaigns
- Frequency of Emails
- Build a robust and good quality database
- Getting the most from your list through segmentation and targeting
• Data collection methods & best practices
• Improving email & newsletter results
• Reporting & Analytics
• Case Studies
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