Content/Copy Writing Training Courses by TBS
Module 9 - Content Writing
Content is not the king, but the kingdom itself. Almost every digital marketing technique has content in the center point. This course is suitable for digital marketers who will plan, execute and analyze content and for writers who wish to explore the newest horizon in writing.
The course will help develop the skills in writing and you will understand the difference between different writing styles. It will give you a clear understanding of the difference between writing content for various platforms and different marketing techniques such as SEO and SMM. The course will also help you master the skills required to analyze the quality of the content to give inputs to the content team as and when required.
Web Content Writing:
Content Writing Syllabus:
THE ART OF WRITING
Essentials of writing & storytelling - what is storytelling - why is it important - what makes a good story and a bad one - basic rules of grammar and language - understanding 'tone of voice'
UNDERSTANDING THE READER
The psychology of writing - basic concepts of psychology (with regards to writing) - understanding how the mind reacts to writing Applying psychology to writing - how to use this knowledge to influence the reader - what readers like to read (or see/hear)
WRITING FOR THE DIGITAL MEDIUM
How to write for digital - what makes writing for digital different - copywriting for the digital medium - Technical Writing - Creative Writing
DIFFERENT TYPES OF WRITING
- writing for websites - writing for blogs (reviews/UGC etc.) - writing for social media (Facebook / twitter etc. - Writing for search engines - Web Copy writing - writing for banners/stamp ads
AFTER YOU WRITE
- Proof Reading - Editing - Rewriting