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Certification course in Social Media Marketing

Certification Course in Social Media Marketing & ORM

Social media marketing has become vital in the every-day life not only for individuals but also for businesses. With various social media platforms available today, it is important to market your business on the right platforms, in a way that would contribute to the branding and revenue of the company. Digital marketing is incomplete without social media marketing and an advanced course prepares one to play on these platforms to win the race.

Outcome of the course:

The Social Media Marketing or SMM course will enable you to integrate social media strategies with other digital marketing activities or to develop standalone social media strategies for your business. You will gain insight into different social media marketing platforms and garner the skills required to identify and explore the right platforms. With hands-on experience in marketing on various social media platforms, you will be equipped to create and implement strategies on Facebook, Twitter, LinkedIn, Google+, Youtube, Pinterest and other major social networking platforms.
Social Media 2015:

SMM & ORM Syllabus:

INTRODUCTION TO SOCIAL MEDIA
- What is social media
- How it works – example of social media sites
- Latest stats and trends about social media
- Why businesses need it / benefits of social media
- Overview of most popular social media platforms
USING FACEBOOK – FACEBOOK MARKETING
- Orientation to Facebook brand pages
- Building a Facebook strategy
- Facebook insights
- EdgeRank algorithm
- FB apps
- Facebook advertising
> Types of Facebook ads
> Optimizing ad copy & targeting
- Relevant case studies
USING TWITTER
- Introduction to Twitter
- When & how to use
- Hashtags, trending topics, live tweeting, influencers
- Tools & measurement
- Twitter for PR, brand building, customer engagement
- Creating Twitter marketing strategy
- Case studies & best practices
LINKEDIN FOR B2B LEAD GENERATION & PERSONAL BRANDING
- Why Linkedin
- Company pages
- Groups / Q&A
- Using Quora for thought leadership
- Case studies & best practices
YOUTUBE & OTHER SOCIAL MEDIA CHANNELS
- Youtube statistics
- Content approach
- Youtube insights
- Youtube advertising
- Case studies & best practices
- Opportunity of other social media channels (e.g. Instagram , Pinterest, Google+, Vines)
ORM & SOCIAL MEDIA STRATEGY
- Online Reputation Management (ORM)
- ORM tools
- Planning & creating multi-channel social media strategy
- Examine common pitfalls & mistakes
- Measuring ROI of social media
Enquiry Form:

3500
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PROFESSIONALS TRAINED

450
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BATCHES CONDUCTED

30
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EXPERT FACULTY

7
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YEARS OF INDUSTRY EXPERIENCE

Digital Marketing training programs offered by TBS

ADVANCED CERTIFICATE PROGRAM IN DIGITAL MARKETING (ACPDM)

A Six Month Master Course to equip you with Advanced Digital Marketing Skills.

DIGITAL MARKETING CERTIFICATE PROGRAM (DMCP)

A Four-Month Certificate Course for Your Dream Career in Digital Marketing.

Guiding You Along. Meet Our Expert faculty.

SNEHA BAIRAM

Digital Marketing Advisory Analyst – @Accenture

PRATIK KHOT

Senior Manager – Digital Ad Operations – @Hotstar – Star TV

ASHISH D’SOUZA

Sr.Consultant @Capgemini

SUNIL NAT

Deputy Manager – Digital Initiative – @ Bajaj Electricals Ltd

INDERJIT KAUL

Lead - Mobile Marketing Strategy - @Vserv

ALEFIA DELHIWALA

Sr. Copy Writer & Social Media Strategist - @Freemont

PRIYANKA VASANT

Digital Media Planner and Buyer - @The Glitch

PRATISH PREMKUMAR

Manager - Paid Media @ Reliance Industries

Testimonials – Our Students Speak..

It is indeed touching that they still fondly remember us and acknowledge our courses for the heights they have reached today. Take a look at what our past students, who are now working with some of world’s leading brands, has to say about the course.

Students Speak…

Working as Content Writer from last four years, I was looking for a Social Media Course to expand my career horizon. A friend of mine suggested to join Social Media Course at TBS and it really worked for me.

- Nikita Padave - Content Writer at Housing.com

I learned a lot of things directly linked with SEO that I didn’t know before. We could ask a lot of questions to the instructor. I really enjoyed the practical aspect of the training at TBS.

- Prerna Talreja - Media Planner at Ogilvy & Mather

With Faculties as experienced, willing to come down to your level & imparting their knowledge,sharing real time facts & figures, definitely puts you on course for next big thing. I wish TBS luck in their endeavor to create digital personalities.

- Prashant Bhurke - Manager Marketing at Sony Computer Entertainment Europe
Clients Speak…

We were impressed with the training and dedication shown by TBS. The flexibility in their approach helped us to learn Digital Marketing. We are delighted with the training TBS has given us, we hope to continue our relationship with them in the future.

- Books Addicto

We would like to thank the Brand Saloon team for providing quality training to our employees and providing an in depth course content. The Trainer has been very supportive with team members and we thank the team for providing a customised training schedule suitable to our needs. Keep up the good work.

- Chang You
From A Novice To Digtal Marketing Expert

in a matter of months with hands-on training program in Digital Marketing by industry experts.

CALL 8879395550 / 31929248 / 24102331 Or “Contact Us Now”

What Will Make You An Expert

DIGITAL MARKETING EXPERTS AS FACULTY.

BACK-UP CLASSES IF YOU MISS A FEW.

HANDS-ON EXPERIENCE WITH LIVE PROJECTS.

100% JOB ASSISTANCE.

INDUSTRY RECOGNIZED CERTIFICATION.

POST TRAINING SUPPORT.