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Certification course in Media planning & Buying

Certification course in Media Buying & Planning

The course will delve into the digital media landscape; it is designed for fresher’s as well as professionals who have had some experience in digital or traditional media buying and planning. It covers all aspects from how to create a communication brief to planning and implementation.

Outcome of the course:

The course will give you the confidence to take up more responsible roles in digital marketing. It will help you create competent strategies that are bound to bring results. The digital marketing expenses can be distributed wisely with a thorough understanding of the digital landscape. You will also be able to analyze the media outcomes more effectively.
Media Buying Cycle:
Media Buying and Planning Course Offered by TBS
Media Buying & Planning Syllabus:
ONLINE MEDIA BUYING
- Tips for Buying Online Media
- The Pre-Buy
- Demographic Research
- Competitive Intelligence
- Where to Put Your Media Buy
- Network/Agency Buy Methodology
- Media Buying via Demand Side Platforms (DSP)
- Direct Buy Methodology
- Negotiating the Media Buy
ONLINE MEDIA PLANNING
Online inventory
- Text
- In-Text
- Display
- Basic display ad sizes
- In-Page
- Roadblock
- Floating
- Expanding
- Pop-up/ Pop-under
- Video
- Pre/ Mid/ Post Roll
- In-Site
- In-Stream
- In-Game
- Overlay
- Text in the Media Player
ONLINE MEDIA
- ONLINE MEDIA MONETIZATION
- ONLINE MEDIA TARGETING
- ONLINE ANALYTICS
- DIRECT VS. AD NETWORK
- AD FORMATS
Enquiry Form:
DIGITAL MARKETING TRAINING FROM AN AWARD WINNING AGENCY – TBS

After setting milestones in Digital Marketing Services, TBS(a premier Digital Marketing Agency with 1000 plus happy clients, proven results, an all en-compassing global presence) is striving hard to certify and transform aspiring professionals into Digital Marketing Specialists.

WHAT WILL MAKE YOU AN EXPERT

DIGITAL MARKETING EXPERTS AS FACULTY.

BACK-UP CLASSES IF YOU MISS A FEW.

HANDS-ON EXPERIENCE WITH LIVE PROJECTS.

100% JOB ASSISTANCE.

INDUSTRY RECOGNIZED CERTIFICATION.

POST TRAINING SUPPORT.

CALL NOW: 8879395550 / 24102331 / 31929248

4.8/5 - 397 Reviews

WHY CHOOSE US

PRACTICAL

60%%

THEORY

40%%
FOLLOW US
TESTIMONIALS:

Working as Content Writer from last four years, I was looking for a Social Media Course to expand my career horizon. A friend of mine suggested to join Social Media Course at TBS and it really worked for me.

- Nikita Padave - Content Writer at Housing.com

I learned a lot of things directly linked with SEO that I didn’t know before. We could ask a lot of questions to the instructor. I really enjoyed the practical aspect of the training at TBS.

- Prerna Talreja - Media Planner at Ogilvy & Mather

With Faculties as experienced, willing to come down to your level & imparting their knowledge,sharing real time facts & figures, definitely puts you on course for next big thing. I wish TBS luck in their endeavor to create digital personalities.

- Prashant Bhurke - Manager Marketing at Sony Computer Entertainment Europe
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2500
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PROFESSIONALS TRAINED

350
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BATCHES CONDUCTED

30
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EXPERT FACULTY

7
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YEARS OF INDUSTRY EXPERIENCE

Digital Marketing training programs offered by TBS

ADVANCED CERTIFICATE PROGRAM IN DIGITAL MARKETING (ACPDM)

A Six Month Master Course to equip you with Advanced Digital Marketing Skills.

DIGITAL MARKETING CERTIFICATE PROGRAM (DMCP)

A Four-Month Certificate Course for Your Dream Career in Digital Marketing.

Other Short Term certification courses offered by TBS
FROM A NOVICE TO DIGITAL MARKETING EXPERT

in a matter of months with hands-on training program in Digital Marketing by industry experts.

CALL 8879395550 / 31929248 / 24102331 Or Contact Us Now

GUIDING YOU ALONG. MEET OUR INDUSTRY EXPERT FACULTY.
TRIPTA CHAUHAN

TRIPTA CHAUHAN

Media Buying Manager at Quickr.com
Tripta has vast experience in Media Buying & Affiliate & is currently leading the performance media buying at Quikr.com. She has also handled the affiliate marketing of leading websites like Shaadi.com, Fropper.com & Makaan.com.

Topics : Affiliate Marketing – Media Buying & Planning

SUNIL NAT

SUNIL NAT

Manager – Search Marketing at GroupM
Sunil is a Google certified (Adwords & Analytics) professional with more than 5 years of experience in the digital field. He is an experienced SEO and SEM specialist, and has solid skills in Local Business Listing & Google Analytics as well.

Topics : SEO – SEM – GA – Adwords – Display Marketing

SAAGAR SHINDE

SAAGAR SHINDE

Manager – Digital Analytics at Accenture
Saagar Shinde is a qualified Google Analytics Individual, with over six years of experience in online marketing. He is proficient in a variety of web analytics tools like Google Analytics, Omniture, Coremetrics.

Topics : Google Analytics (GA) – Web Analytics

ALEFIA DELHIWALA

ALEFIA DELHIWALA

Sr. Copy Writer at Freemont Digital
Alefia Delhiwala is a Senior Copy Writer at Freemont Digital. She has a great deal of experience in digital content and social media. She has worked for major movie production houses and handled the social media for many famous celebrities.

Topics : Content Writing – SMO

NAYAN KHANDOR

NAYAN KHANDOR

Founder – Five Online Web Solutions
Digital Marketing Consultant With Specialization in eCommerce, PPC, E-mail Marketing, Media planning, Digital Marketing, Digital Brand development, web site traffic growth, web site UI and Web Applications.

Topics : PPC – Email – Media Planning

MADHURAM MISHRA

MADHURAM MISHRA

Marketing Manager at WestCoast
Madhuram is a talented digital marketing professional, with experience in Internet marketing techniques like SEO, SMO, PPC & GA. She has a good hand in optimizing online marketing initiatives for increased customer acquisition.

Topics : SEO – SMO – PPC – GA

ABHISHEK SINGH

ABHISHEK SINGH

Co-Founder at Beeing social
An Advertiser by qualification & a marketer by choice, Singh has worked with B2B and B2C companies. Abhishek Singh Rajpurohit has been involved in the profession of creating brands, managing customer expectations & creating demand for complex solutions.

Topics : Social Media – ORM

PRATIK KHOT

PRATIK KHOT

Manager – Digital Sales Operations – Star India
Digital Marketing Professional with experience in Account Management, Strategy and Planning for Search Engine Marketing, Social Media Marketing, Display Advertising, Video Advertising, Mobile Advertising & Retargeting campaigns.

Topics : SEM – PPC & Display Marketing

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