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Certification course in Google Analytics

Certification course in Google Analytics

Google Analytics is a web analysis tool that helps in measuring the performance of a website using various metrics. There has been a drastic increase in demand for web analysts over the past few years, due to the boom in the E-commerce industry. Google Analytics is a popular tool used by MNCs and SMEs alike to analyze their websites.

Outcome of the course:

By the end of the course, you will have developed a keen analytical skill that will help you understand the numbers that matter to the future of your website. Knowledge in Google Analytics will help you make significant decisions regarding the marketing strategies of your/your client’s website. Keen analysis will help in taking measures to increase the effectiveness of your marketing activities.

Google Analytics In Real Life:

Google Analytics Syllabus:

INTRODUCTION TO WEB ANALYTICS
- What is web analytics?
- Importance of analysis
INTRODUCTION TO GOOGLE ANALYTICS
- How Google Analytics works
- Basic Metrics
- Setting up an account & profile
- Adding Users
- Overview of the Dashboard
TRAFFIC SOURCES
- Direct / referral / search traffic
- Keyword Analysis
- Motion Charts
- Analysis of SEM reports
- Analysis of sources, campaigns & mediums
VISITORS REPORTS
- Types of Visitors
- Geographic and language reports
- System, network reports
GOALS & CONVERSIONS
- Overview of goals and funnels
- Setting-up goals
- Over view of site search
- Event tracking
- Linking with adwords
- adwords metrics
FILTERS & ADVANCED SEGMENTS
- Key performance indicator
- Ad versions
- Site content optimization
- Ecommerce tracking
REPORTS INTERFACE
- Introduction to reports
- Discuss interface features
- Customizing Dashboards
- Exporting & saving reports
- Custom reporting
- Emailing reports

Enquiry Form:

3500
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PROFESSIONALS TRAINED

450
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BATCHES CONDUCTED

30
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EXPERT FACULTY

7
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YEARS OF INDUSTRY EXPERIENCE

Digital Marketing training programs offered by TBS

ADVANCED CERTIFICATE PROGRAM IN DIGITAL MARKETING (ACPDM)

A Six Month Master Course to equip you with Advanced Digital Marketing Skills.

DIGITAL MARKETING CERTIFICATE PROGRAM (DMCP)

A Four-Month Certificate Course for Your Dream Career in Digital Marketing.

Guiding You Along. Meet Our Expert faculty.

SNEHA BAIRAM

Digital Marketing Advisory Analyst – @Accenture

PRATIK KHOT

Senior Manager – Digital Ad Operations – @Hotstar – Star TV

ASHISH D’SOUZA

Sr.Consultant @Capgemini

SUNIL NAT

Deputy Manager – Digital Initiative – @ Bajaj Electricals Ltd

INDERJIT KAUL

Lead - Mobile Marketing Strategy - @Vserv

ALEFIA DELHIWALA

Sr. Copy Writer & Social Media Strategist - @Freemont

PRIYANKA VASANT

Digital Media Planner and Buyer - @The Glitch

PRATISH PREMKUMAR

Manager - Paid Media @ Reliance Industries

Testimonials – Our Students Speak..

It is indeed touching that they still fondly remember us and acknowledge our courses for the heights they have reached today. Take a look at what our past students, who are now working with some of world’s leading brands, has to say about the course.

Students Speak…

Working as Content Writer from last four years, I was looking for a Social Media Course to expand my career horizon. A friend of mine suggested to join Social Media Course at TBS and it really worked for me.

- Nikita Padave - Content Writer at Housing.com

I learned a lot of things directly linked with SEO that I didn’t know before. We could ask a lot of questions to the instructor. I really enjoyed the practical aspect of the training at TBS.

- Prerna Talreja - Media Planner at Ogilvy & Mather

With Faculties as experienced, willing to come down to your level & imparting their knowledge,sharing real time facts & figures, definitely puts you on course for next big thing. I wish TBS luck in their endeavor to create digital personalities.

- Prashant Bhurke - Manager Marketing at Sony Computer Entertainment Europe
Clients Speak…

We were impressed with the training and dedication shown by TBS. The flexibility in their approach helped us to learn Digital Marketing. We are delighted with the training TBS has given us, we hope to continue our relationship with them in the future.

- Books Addicto

We would like to thank the Brand Saloon team for providing quality training to our employees and providing an in depth course content. The Trainer has been very supportive with team members and we thank the team for providing a customised training schedule suitable to our needs. Keep up the good work.

- Chang You
From A Novice To Digtal Marketing Expert

in a matter of months with hands-on training program in Digital Marketing by industry experts.

CALL 8879395550 / 31929248 / 24102331 Or “Contact Us Now”

What Will Make You An Expert

DIGITAL MARKETING EXPERTS AS FACULTY.

BACK-UP CLASSES IF YOU MISS A FEW.

HANDS-ON EXPERIENCE WITH LIVE PROJECTS.

100% JOB ASSISTANCE.

INDUSTRY RECOGNIZED CERTIFICATION.

POST TRAINING SUPPORT.