Affiliate Marketing Training Courses by TBS
Module 11 - Affiliate Marketing
Affiliate marketing has gained its place as a discipline within digital marketing, over the past few years. The course will cover the basics of Affiliate marketing and will delve deep into the dynamics of marketing in terms of affiliate—publisher website, and the merchant—advertiser website. You will be taken through the benefits of Affiliate marketing and how it works in the real world.
Outcome of the course:
The course will enable you to start-up your own affiliate venture or will provide you with the knowledge and skills required to consult other affiliate investors. This will also help you effortlessly integrate affiliate marketing to your digital marketing mix.
Affiliate Marketing Syllabus:
INTRODUCTION TO AFFILIATE MARKETING
- Difference between referral and affiliate marketing - Merchant - Affiliate - Network - Types of Affiliate Websites
PARTNERSHIP WITH AFFILIATE NETWORKS, ADSENSE & AD NETWORKS
- Compensation methods - Current and past issues - Email spam - Search engine spam - Google slap - Adware - Trademark bidding - Cookie stuffing - Lack of self regulation and Industry standards
SETTING UP AN AFFILIATE WEBSITE
- Web design and development - Capturing visitor credentials - Integrating social plugins - Integrating third party tools - Developing plugins, add-ons, apps and widgets
STRATEGY / PLANNING & CASE STUDIES
- Locating and signing up with Affiliate networks - Implementing outbound tracking links - Driving traffic to the website - Case study - Couponraja.com - Distributing plugins, add-ons, apps & widgets - Case study - Invisible Hand - Selling prominent ad spaces