Why social media is a place for everyone?
A decade ago it was Google that was shaping much of the business world, but today it’s Social Media. Social networking can be pretty great for any business. It lets you communicate with your potential clients, helps to build your brands image, and as well shows that you are really cracking at keeping up with all that modern technology advancements.
But the problem is that there’s just not just one or two social media channels which you can turn to in your hour of need, but a whole heap! They don’t all do the same thing, even though they might seem to have similar features; and just because one is more widely adopted than the other then that doesn’t mean how you should decide. You’ll be able to find out channels suitable for your business to reach clients by carrying out a bit research and matching them up.
There are varieties of reasons why you should do it now rather than later and here are few to think about:
Gain valuable consumer insights:
Social media helps to generate a huge amount of data about your customers in real time. Every day there are about 500 million tweets. 4.2 billion likes on Facebook and 95 million photos and videos uploaded to Instagram. Behind this staggering numbers is the valuable information about your consumers – who they are what they like or what do they expect from your brand. Daily active engagements and social listening could help your brand make smarter business decisions.
Increase brand awareness and loyalty:
When you have your presence in social media it becomes easier for you consumers to find and connect with you. By connecting with your consumers, it helps to increase customer retention and brand loyalty. A consumer tends to feel more connected to a brand when they know they can easily communicate with the brand.
Targeted Ads with real time results:
When you promote your brand on social media, you have a powerful targeting option so that you could reach the right audience. Also, social ads are an inexpensive way to distribute content. You can as well measure and track the performance of your social ads in real time.
Find out what your competitors are doing:
With social media monitoring you can gain key information about your competitors. This kind of information will allow you to make a strategic business decision to stay ahead of them.
Share content faster and easier:
In the past, marketers faced the challenge of ensuring whether their content reached the right consumers within the shortest time period. But with social media all they need to do is share it on their businesses social network accounts, which is way easier and faster as well as target oriented.
Social media isn’t just about blasting your company’s sales, but a two way channel where you have the opportunity to build your relationship with your consumers. This kind of social media dialogue is something which is not possible on traditional media.
Social media has a treasure trove of benefits to help you grow your business. By using it to learn more about your customers, engage with your audience, and extend your brand reach, you’ll be converted before you know it.