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Knowledge Center

5 SOCIAL MEDIA MARKETING SKILLS YOU NEED TO BUILD RIGHT NOW

With advancements and new social platforms developing everyday, more and more people have been engaging over these various different social platforms. According to a research it show that nearly one-third of the world’s population or approximately 2.35 billion people access social network regularly.

 

Social media marketing is a part of the social media industry; but an influential and essential part without which we might not be able to survive in today’s hardcore competitions. Digital media marketing extending to social media includes various platforms like Facebook, Instagram and Twitter etc, that are necessary for every business. With social media marketing now becoming a huge and integral part of every business, it’s hardly surprising the various career opportunities it offers. It’s quickly becoming one of the hottest jobs around.

 

If you are a great communicator, have knack for storytelling and are analytical by nature then, a career in social media marketing could be the right choice for you. The demand for social media marketers has increased by 1357% since 2010, and they are one of the highly paid professionals today.

 

So what should you be doing to land yourself a job in social media marketing? Here are few tips that could help you to reach near to your goals.

 

Strengthen your online presence: When recruiting for social media marketers, hiring managers tend to look for candidates who are already active on social media and have a firm grasp on how to connect and interact with their audience. If you claim to be a social media guru, but you aren’t visible online, it will be difficult for employers to take you seriously. So your first step towards finding a job in social media marketing will be to make a strong presence on all social media platforms including Facebook, Twitter, YouTube and Instagram.

 

Creative in nature: Since a large part of social media involves visuals in some way or other, having an eye for creativity is helpful. Being creative is also having a good sense of humour and ability to improvise in any situation. Since being creative is very generalised and can be a developed skill, there are many ways to improve on what you already know.

 

Take a course in social media marketing: Taking a course in social media marketing is one of the best ways to kick start your career as a social media professional. You’ll learn how to create engaging marketing content, develop a social media network strategy, understand how paid advertising work and even manage your own brands. Aside from the practical knowledge, completing a course in social media marketing will help to demonstrate your skills and expertise to potential clients.

 

Get to know the latest trends: One of the biggest part of social media marketing is spotting and analysing trends. So you’ll have to keep you knowledge up to date and follow latest trends and developments. You can follow various blogs which provide useful resources and information about the latest tools and tricks in social media marketing. Collaborating with other social media professionals can prove to be highly beneficial.

 

Gain Experience: Once you feel confident about your skill, it’s time to get some experience. Although companies might be looking for some more experienced candidates, nonprofits can be great for gaining experience and building your profile. Try and take up an unpaid internship in social media marketing or you can as well see if friends and family owning a small business would be interested in letting you handle their social media presence for a few months.

 

Whichever route you decide to take, make sure to keep a track of your results and successes so that you can share them with your future clients and employers.

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